Disney Parks, Experiences and Products brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, consumer products and more around the world.
While I was working at Disney, we wanted to pitch an Interactive Disney Parks App that would would update in real time with current events and activities going on in the Park. The App is divided into 4 sections. Park Info, Quizzes, Collections and Quizzes. The idea was to encourage discovery throughout the park and encourage sharing content on Facebook.
The Disney Parks app was a great exercise in how you could evolve the Disney map into a more interactive and fun experience by leveraging strong brand assets.